Welcome to The Family & Kids' Directory - Advertising Information


Welcome to the Family and Kids' Directory! At last, the perfect publication to help YOU reach new and keep repeat customers! Our Directory is designed to do one thing - inform buyers about YOU and what YOU have to offer!

The Family and Kids' Directory is a monthly, full color, RESOURCE GUIDE to showcase the best products/services our area has to offer.

Why Advertise with the Family and Kids' Directory?

TARGET MARKETING!
Our guide is picked up by Moms who choose it, keep it and USE it!
Our readers are families that regularly seek sources of products and services for their children and their homes.
95% of our readers are women
94% are 25-45 years old
85% are home owners
80% are college educated
61% use day care
91% are the primary shoppers for their family and home
66% use advertisements in publications to make shopping decisions
*The 2005 PPA Reader Profile for Family Publications

Your Ad Gets Noticed!
Our readers won't get lost looking for your advertisement because we are a SHOPPING and PRODUCT RESOURCE GUIDE, not an article based entertainment publication. We are designed to be a quick reference guide for busy Moms.

Nation Wide!
Our publication is a 20 year old, highly respected publication that dominates the nation in 99 cities throughout 42 states. Log on to www.kidsdirectory.com, to see the nation's other successful directories! It is possible to advertise in multiple cities. Please contact Tiffany at 866-549-1732.

Published by parents who know what busy parents want!

COLOR SELLS!
People are 55% more likely to pick up a full-color piece of advertising first.
Color can improve brand recognition by up to 80%.
Color increases reader attention span by up to 82%.
Decision making improves by 70%.
Reader retention increases by 78%.

NO EXTRA CHARGE FOR FULL COLOR!
Full color ads on glossy, magazine paper. No over priced ads on newsprint. Compare our ads to competitors and you'll be pleasantly surprised.

Convenient Size
Designed to fit in a woman's purse. It is easy to use and easy to keep at home, in the car or in a day planner.

FREE advertising on www.familyandkidsdirectory.com.

FREE link to your site!

FREE publicizing of your calendar of events in our monthly issues AND on our website!

FREE publicizing of your business in our parent newsletter that is e-mailed directly to the e-mail boxes of local parents!

FREE posting of online printable coupons for parents to use at your business!

Hassle-FREE!
Don't have an ad? Our professional graphic artist works for a nominal fee. We offer quality print production with professional artwork.

Monthly Distribution is Key!
We work harder than any other publication that is targeted to parents. We reach active buyers month after month. A few of our locations include:

  • Our advertisers
  • Pediatrician/OB-GYN offices/Dentists/Clinics/Family Doctor
  • Daycare/Childcare/Learning Centers/Nursery Schools
  • Maternity/Infant/Children's Retail Stores
  • Libraries
  • Hospitals
  • Restaurants
  • Dance/Karate/Gymnastics Centers
  • Salons
  • Drug Stores
  • Children's Entertainment Businesses
  • Toy Stores

Long Useful Life
Like a phone directory, it has information in it they are going to need throughout the year.

Service Matters!
Questions, concerns, distribution and billing... NO HASSLE, just professional, friendly service.

Testimonials….

Brazos Valley

Thad McKinley of Powersports states, "The directory has been awesome.  We have really gotten a great response."  Being the cover feature has brought them extra exposure.  They are also one of our distribution spots and he mentions, "They are gone each month." 

Brad Raphel is the owner of Carousel Acres Equestrian Center & Stables.   He reports that birthday parties are very popular and are filling up fast.  He has definitely been able to see an increase with the directory. 

Ketan Sukkawala, DDS, of Brazos Valley Pediatric Dentistry has been with us going on a year. He states that the directory has definitely increased the exposure of his business in the area.

“Our ad in the Family and Kids' Directory has been a great source of store traffic for us over the past year. We feel like it's done a great job of hitting our target market (women 25-54). Overall it's been a good investment of our advertising dollars.” Marc Matteauer, Directory of Advertising, Card & Party Factory.

"I have tried several different avenues for advertising for my business.  The Family and Kids' Directory has by far given me the best results."
Stacy Wehmeyer
Stacy's Tot Gym and Play Center

The Family and Kids’ Directory was a good investment of our advertising budget.  I had many church members tell me they saw us in the directory.  It was money well spent. 
Laura Young
Children's Minister-Central Baptist Church

 

Big Country

Being a new business and working with Family and Kids Directory had truly given me a new aspect on advertising . There was no pressure to do it and the staff was truly amazing. They are one out of the few that make you feel like you have known them forever. Abilene needs more business like this that truly care about the people involved and not so much about getting your business. They are truly a blessing to Abilene and one I would highly recommend to anyone in the Big Country.
Summer Sims , Owner Of Brown Eyed Girl

The Potters Hands Co. began advertising with us January 2007.  The owner, Melissa Coelho, has received a great response.  In fact, some was more than she planned.  In this short time, she scheduled 4 school fundraisers, about 10 individual sessions and got lots of calls for birthday parties.  The ad also got the attention of The Plaza in Buffalo Gap who contacted her about expanding her business. In May, they opened their new paint your own pottery style shop in Buffalo Gap.

Chick-fil-A, Mall of Abilene, almost brought their Tuesday night Kids' Eat Free to a screeching halt earlier this year.  According to Wesley Smith, since they have been advertising in the Family and Kids' Directory, he has seen a growth in the number of meals served.  He says that his sales increased 18% in April 2007 and he contributes part of that to the Tuesday night promotion.  They are also one of our distribution spots and he mentions, "I see those moms reading that magazine." 

Brigitt West is part of a new and growing business called Inspire Greatness.   She e-mailed us to say, "I see your magazines everywhere!"  Target distribution is what lead her to advertising with us.

Stephenee Miller, owner of Miller's Tumblebus, has had a great response from the directory. She reports she booked 4 birthday parties in the first month of advertising and received many other phone calls. She's staying with the Family and Kids' Directory because it is giving her great results.

“Our ad in the Family and Kids' Directory has been a great source of store traffic for us over the past year. We feel like it's done a great job of hitting our target market (women 25-54). Overall it's been a good investment of our advertising dollars.” Marc Matteauer, Directory of Advertising, Card & Party Factory.

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